First the IPHONE and everything being mobile, then the explosions of API s and all these services needed to connect to each other, but the spreadsheets haven't really evolved in that direction and so we thought, okay, there's a huge opportunity to actually create a better spreadsheet, like a spreadsheet for the slack generation, something that looks great on mobile, that you can share, that it's connected with your tools, that has integrations, and that's what the superpowers are, right. Yeah, Oh, what's super interesting? What is the spreadsheet with superpowers look like? Curiosity, you know, it's hard to find, I think, the market that is being dominated by the same player for over forty years or thirty years, and in the spreadsheet market you see that with Excel thesis is in the past fifteen, twenty years, a few big things change. And now, three and a half years later and went twenty five thousand users later, think we are close to to building especially with superpowers. We had agreed and we wanted to build a spreadsheet. I joined when we were pre products, so zero users.
I was employed between four and sixty and doing product management, so helping a little bit in the beginning setting up Eyechil, working with the other product managers and then taking in some of these roles, handling integrations, etcetera, and that's when I really started to like this interception between engineering, product and marketing and went through the product management throute and then, after a couple of startups, now transition a bit more to the quantitative side of marketing and its connection with growth and product and that's kind of been the journey from with roles as well. Now is worth more than ten billion and but at the beginning was kind of quite small. I joined the startup called talks dot com. How did you kind of get into that career path and land where you are today? So initially out of university, I sadid industrial engineering and management and was half engineering, more hardcore, half management and add a stintin consulting. Thank you very much for writing and happy to be here. So, Enrique, I'm super excited to chat with you and kind of dig into your background today. He writes about non fiction books at his website, Beta clift dot com, and he also writes about tech, climate and other things that Enrique Cruz Dot substack dot com. Hey, today I'm sitting down with Henrique Cruz, is the head of growth at rose, the spreadsheet with superpowers. In each episode, our guests talk about the one biggest piece of wisdom that they would share with other B2B SaaS marketing execs. In this series, I sit down with executives whose marketing campaigns have resulted in impressive growth for their startups. Your sons, I'm Keirra Woodard, the podcast marketer and owner of forward launch.
Targeting successful users with high retention rates leads to more sales and growth. Occasionally, he also loves to share about tech, climate, and other things at. Henrique loves to read books, and he shares his review at. Henrique is the Head of Growth at Rows, the spreadsheet with superpowers. Reach out to Henrique at /henrm_cruz GUEST BACKGROUND
Rows is the first true spreadsheet with built-in integrations and a slick sharing experience. Want summaries, show notes, and more? Subscribe to the Forward Launch Your SaaS newsletter MORE FROM ROWS
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